Founder of Ponder, a journal exploring how outdoor culture and slow living are reshaping consumer behaviour and business strategy.
Every week I see the same headline appear on LinkedIn: Exited Founder. It has become a modern badge of achievement. The post is usually paired with a photo, a reflection on the journey, and a stream of congratulations. And rightly so. Selling a business takes vision, risk, and perseverance. It
The first time I read Consolations of the Forest by Sylvain Tesson, I wasn’t looking for a productivity hack or a new way of thinking about work. I was simply tired. His decision to retreat alone to a cabin on the frozen edges of Lake Baikal in Siberia felt
I have always found it difficult to explain why time outdoors feels so different to time spent anywhere else. You leave the house in one state of mind, maybe carrying the weight of a hundred small tasks or still half-focused on your phone. Then something shifts. After a mile of
Every so often I come across a brand that makes me stop and think. Not because it’s shouting louder than the rest, but because it feels rooted. The people behind it care about materials, about heritage, and about building something that lasts. In a culture obsessed with speed and
A few months ago I booked a short break in a cabin on the edge of a forest. When I arrived, the host asked me to put my phone in a wooden box by the door. It felt uncomfortable at first, like stepping into a world without oxygen. But by
Our phones are the first thing we check in the morning and often the last thing we look at before bed. They are incredible tools, but they are also designed to keep us hooked. Notifications, red dots and endless scrolls are all engineered to capture attention. For many of us,
For decades the retail model was simple. Sell as much as possible, as often as possible. Growth was measured in units, not longevity. But that mindset is shifting. Repair and resale, once seen as niche or even old-fashioned, are moving into the mainstream. And outdoor brands were the first to